We recently relaunched Paramount Citrus to coincide with their new brand and packaging release. The new site design is warm and welcoming and supports Paramount Citrus' commitment to providing the highest quality citrus.
It was a challenge to find the right balance of tone. With the addition of a new customer portal it was important to highlight the customers-focused content while still maintaining a friendly and approachable consumer site.
A new navigation structure simplified the consumer offerings focusing on products, recipes, health info and kid's games. The Customers section is more robust with extensive company and process information.
Big, friendly images and panoramic scenery gives a feel for the picturesque orchards at Paramount Citrus, and supports their commitment to the best possible quality citrus.
It was a challenge to find the right balance of tone. With the addition of a new customer portal it was important to highlight the customers-focused content while still maintaining a friendly and approachable consumer site.
A new navigation structure simplified the consumer offerings focusing on products, recipes, health info and kid's games. The Customers section is more robust with extensive company and process information.
Big, friendly images and panoramic scenery gives a feel for the picturesque orchards at Paramount Citrus, and supports their commitment to the best possible quality citrus.
