We have had once again had the pleasure to be part of the design and development team for a Media-Sync iPad App. ABC's Gray's Anatomy Sync iPad App allows fans to go deeper with polls, trivia, behind-the-scenes, photo galleries, check-in to show locations, and share with friends through Twitter and Facebook.
The technology is based on Nielsen's Media-Sync Platform. An embedded audio signal in the television show allows the app to access encoded information and then deliver a groundbreaking media experience to iPad users. There's been lots of interesting buzz about this project - you can read more about it here:
• Mashable “Grey’s Anatomy” Fans To Get an Interactive Viewing Experience on iPad
Good Dog worked with the Nielsen team to develop the user interface, and design a mini site for the photo and video galleries. The final app was developed by the amazing team at Gravity Mobile. The overall project was a huge team effort, and there was plenty of hard work put in by ABC Digital and Nielsen to get the app ready for release.
iPad Photo ©Peter Belanger Photography
