Wendy's, one of Australia's iconic franchises, contacted us with an interesting question. Could we develop an online ordering system that would allow users across Australia to buy and pick up Ice Cream Cakes from the Wendy's store of their choice? Could we do this even though each store has only a phone line with no fax or internet capabilities?
After a whirwind of activity and hard work we are excited to launch the new website and e-commerce store. Working with the Wendy's team we designed and developed a deliciously fun new site for this Australian icon. We also developed an innovative e-commerce feature that allows users to order and buy Ice Cream Cakes that they can pick up from the Wendy's of their choice.
Using a mix of web and custom built apps, Good Dog has developed 'Phoneology' which results in online orders taken by the site being placed and read out to the specific stores via an automated phone call. The orders are placed into a queue and delivered at set points during the day. Employees at the store can listen and record receipt of the order or have the option for the application to call back in one hour if they are too busy.
The custom made application also delivers SMS and email notices to the store owners, as well as notifying Wendy's Head Office if an order is not marked as received by the individual store.
Why not try it for yourself today? These cakes are delicious!
Good Dog Blog
Showing posts in category Development
We have had once again had the pleasure to be part of the design and development team for a Media-Sync iPad App. ABC's Gray's Anatomy Sync iPad App allows fans to go deeper with polls, trivia, behind-the-scenes, photo galleries, check-in to show locations, and share with friends through Twitter and Facebook.
The technology is based on Nielsen's Media-Sync Platform. An embedded audio signal in the television show allows the app to access encoded information and then deliver a groundbreaking media experience to iPad users. There's been lots of interesting buzz about this project - you can read more about it here:
• Mashable “Grey’s Anatomy” Fans To Get an Interactive Viewing Experience on iPad
Good Dog worked with the Nielsen team to develop the user interface, and design a mini site for the photo and video galleries. The final app was developed by the amazing team at Gravity Mobile. The overall project was a huge team effort, and there was plenty of hard work put in by ABC Digital and Nielsen to get the app ready for release.
iPad Photo ©Peter Belanger Photography
We're really excited about the release of ABC’s My Generation Sync iPad App. This one-of-a-kind app uses the TV audio signal to deliver a synchronized interactive television experience to iPad users. In other words, it's magic!
The technology is based on Nielsen's Media-Sync Platform. An embedded audio signal in the television show allows the app to access encoded information and then deliver a groundbreaking media experience to iPad users. There's been lots of interesting buzz about this project - you can read more about it here:
• Wired ABC’s Ingenious App Uses Sound to Sync iPad, TV
• ABC My Generation Site iPad Promo Video
• Nielsen Wire Nielsen and ABC’s Innovative iPad App Connects New “Generation” of Viewers
• CNN International My Generation iPad app syncs with TV
• ReadWriteWeb An iPad App that Stays in Sync with Your TV
• Mashable ABC’s New iPad App Syncs with TV for Interactive Programming
• MacWorld My Generation app displays content in sync with episodes
We were honored to be part of the design and development team on this fresh type of iPad application.
Good Dog initially worked with the Nielsen team to develop concept art that was used for pitches to the networks. These comps were customized for each presentation, and were focused on individual shows.
Good Dog also worked on the initial iPad prototype. Our team developed a working prototype that used watermark detection technology via the iPad's internal mic. The prototype demonstrated how the actual encoded audio could be used to trigger events within the app.
The final app was developed by the amazing team at Gravity Mobile. We were impressed with their dedication and ability to get the app built, tested and delivered within an extremely tight timeline. The overall project was a huge team effort, and there was plenty of hard work put in by ABC Digital and Nielsen to get the app ready for release.
During the final build, we continued to provide visual design and prototype art. Good Dog built an additional prototyping tool to help the teams at ABC and Nielsen quickly test content scenarios, enabling them to simulate the synchronized interactive experience.
We want to give a huge thank you to Scott Maddux at Nielsen. His enthusiasm and endless drive really brought this app to reality. We're also amazed at ABC's dedication to the project. They were the first network to really recognize the potential of this approach, and their dedication and support have been inspiring.
iPad Photo ©Peter Belanger Photography
We recently had the opportunity to collaborate on an ambitious project with Vallarta Adventures, the largest, safest and most professional tour operator on Mexico’s Pacific Coast.
We were joined in this great undertaking by Vertebrae, a Bay Area-based branding company extraordinaire (and our next-door neighbors). The endeavor spanned more than a year, and Vertebrae’s team deserves enormous credit for arriving at a vigorous new identity that is in keeping with VA’s No. 1 standing in its marketplace.
Good Dog’s role was to define objectives for VA’s new website, as well as to develop the site’s structure and layout, create its information architecture, implement a more intuitive user experience, and engineer a back-end database system.
VA’s new tagline is “Inspired By Nature,” which leant itself to a great visual presentation. They say a picture is worth a thousand words, so we chose to keep copy to a minimum, opting instead for broad panoramic images and plenty of white space to let them breathe. To create a more visceral feel, each photo features a person or group participating in an adventure.
In terms of the user experience, we streamlined the site’s architecture to provide intuitive and consistent navigation. We also employed rich media like video brochures, offline chats with agency representatives, third-party social networking, and blogs.
The breadth of activities VA offers is truly remarkable, so much so they once devoted a separate site to each individual experience. We opted to put the various adventures under one roof, with “Learn More” buttons taking the user to individualized landing pages with information on available dates, activity level, what to bring, and testimonials from past visitors.
Integrating an onsite reservation system was an enormous priority and challenge. VA wants more clients to book travel online, so designing an easy-to-use checkout process was crucial. The new site intergrates with VA's SAP reservation system via a customized series of data hooks.
Over the course of this venture, the travel industry was beset by a global economic downturn and the outbreak of the H1N1 virus. But VA remained committed to the project, for which they will always have our heartfelt respect. We ultimately created two sites: Vallarta Adventures and another for Cabo Adventures.
You should follow us on Twitter here.
You can also find us on Facebook.
For many years we've designed and developed interactive projects for consumer packaged food companies. We enjoy working with food and beverage companies, and love to exploring online brand expression.
We started brainstorming food and beverage products with usage that can be emulated on the phone. We focused on developing game concepts that took advantage of the iPhone's multitouch interface.
After developing some mockups we pitched a few clients, and soon found a brand who was looking to take the plunge into the world of apps. We leveraged their product's core usage characteristics with fun and simple gameplay, which in turn supported the product's key marketing messages. At the end of each game, users are given the chance to post their score to social networks, driving traffic back to the game
We see mobile apps as a great way to expand reach and provide consumers with fun and useful applications that engage them in a brand in new ways. With good apps, there's a strong viral opportunity that lets brands get their message out of their websites and into the hands of the end user (literally).
There are lot more iPhone apps in the pipeline, so follow us on Facebook or Twitter for more updates.
