Our design process ensures that each project, regardless of size, follows the methodology that we have developed to create successful sites. The process provides a structure for the site development that is flexible and scalable, and guarantees that all project criteria are defined and met. Through the following stages, we can clarify, develop and produce sites that range greatly in content and complexity:
Discovery
Whether it lasts for days or weeks, the discovery stage is essential to the success of the project. During this time, we build a thorough understanding of our client's business, competition and site audience. We ask pages of questions and challenge assumptions as to how the site should look and function, from marketing to maintenance. We prioritize goals, analyze needs, and make recommendations. The end result of the discovery stage is a blueprint for the site's development in which we detail the project strategy, scope and schedule.
Concept
The concept stage, surely one of the most exciting parts of any project, is where the methodical effort of the discovery stage pays off. Whether we are taking the barest hint of an idea and fleshing it out into a full concept or taking an established concept and giving it a new look, we are able to use all that we have learned in the discovery stage to create innovative and appropriate solutions.
This is where we invent new ways of presenting information, create features that make a site stand out from its competition, and generate fresh ideas and approaches. After an intense creative exploration, we develop the site architecture, make any necessary adjustments to the site scope and select a design direction.
Design
Once the major site concepts are worked out, the next step is one of development and refinement. Throughout this stage, the look and feel of a site, as well as its structure, is designed, honed and polished. We resolve inconsistencies and test new features and ideas. All of the site's unique templates and elements are built and approved.
Production
We have a wealth of experience both in building sites ourselves and in working with separate engineering teams. We are adept at handing over production-ready files to an in-house team, as well as working closely with third party engineers. All final templates, graphics and layouts are produced and delivered. The site is built, tested, approved and delivered. We review promotional opportunities, and set a schedule for site maintenance and enhancements. The site launches, and everyone cheers.
Post Production
Every site needs to be maintained in order to stay relevant. From content updates to brand new features, we integrate fresh material seamlessly into the site to maintain its appeal and impact.
