Frank & Eileen
Shopify Plus Development
Full-Service Shopify Plus Development + Support
Bringing a tailored approach to a refined brand
Good Dog Design serves as a digital partner for Frank & Eileen, managing their Shopify Plus platform with a comprehensive approach that encompasses feature design and development, UX optimization, strategic consulting, and ongoing site maintenance. We work closely with their exceptional internal teams to anticipate needs, prevent issues before they arise, and execute polished technical solutions that support business growth.
Our partnership extends beyond traditional agency work. From managing product enhancements and checkout optimization to streamlining workflows and supporting a flagship NYC retail store launch, we provide white-glove service across every initiative. This includes coordinating third-party integrations with Klaviyo, Tapcart, Nosto, and other vital tools and partnerships, while maintaining accessibility compliance and ensuring seamless customer experiences across all channels.
View ProjectWhat sets our partnership apart is an accessible, personal approach. When Frank & Eileen reaches out, they connect directly with our experienced team, no account managers, no unnecessary jargon, just clear communication and reliable service. We strive to meet their technical requirements as well as their business goals, brand values, and customer expectations with the same attention to quality and detail that they bring to every product they produce. This deep partnership enables us to proactively identify opportunities, prevent issues before they arise, and add genuine strategic value to every initiative.
Our team of full-stack developers works seamlessly with Frank & Eileen's internal stakeholders, delivering solutions that are thoughtful, innovative, and aligned with their evolving needs.
Oversight + Orchestration
- Comprehensive project coordination across all digital initiatives
- Strategic planning and roadmapping for major launches and platform enhancements
- Proactive platform monitoring and issue prevention
- Seamless coordination between e-commerce, retail, and foundation initiatives
- Weekly reporting and transparent communication
UX & Continuous Improvement
- Data-driven conversion optimization and customer experience enhancements
- Product detail page refinement including interactive fabric swatches and size guides
- Mobile-first navigation design for improved engagement across devices
- Custom blog architecture with flexible, brand-aligned content sections
- Checkout flow optimization and friction reduction
- Search functionality improvements through intelligent Algolia integration
Technical Excellence
- Expert Shopify Plus customization and theme development
- Foundation website design and build using WordPress and Elementor
- Sophisticated third-party integrations including Tapcart, Nosto, Funraise, and Shipsi
- NYC retail store technical infrastructure including modern POS systems and real-time inventory management
- Same-day delivery implementation for seamless omnichannel experiences
- Custom feature development using modern development practices and reliable, maintainable code
Monitoring & Compliance
- Ongoing accessibility compliance through Level Access partnership
- Legal and regulatory requirement implementation
- Continuous platform performance optimization
- Security updates and best practices maintenance
- Quality assurance across all customer touchpoints
White Glove Partnership
- Direct access to our experienced team—call, text, or email anytime
- Rapid response to urgent needs and time-sensitive opportunities
- Strategic consultation that goes beyond technical implementation
- Comprehensive support for both online and retail channel integration
- Honest recommendations focused on your business outcomes, not billable hours
Project Information
We utilized a range of services and skills for this project to create a successful outcome.
- Strategy & Consulting
- Feature Development, Proof of Concept (POC), Technical Discovery, Strategy and Consulting, Document Features and User Flows
- UI/UX Design
- UX Design, UI Design, Content Management
- Development
- Custom Data Strategy and Management, Shopify Plus, Website Maintenance, Monitoring and Support
