AMQ Solutions

Website Redesign

Take a chair for a spin, and make it yours.

Good Dog refined and elevated AMQ’s site to create a brand new 3D experience for customers and a fully customizable site for the AMQ team members. Good Dog worked with AMQ to highlight the range of agile, modern products available on quick timelines.

AMQ, a Steelcase subsidiary, needed a new site that presented its growing range of flexible office furniture. Good Dog created a clean, fresh, engaging site that displays AMQ's lines and enables users to customize and price each model.

Part of the challenge was enabling customers to explore and configure products. Good Dog created a custom integration between Emersya and Craft CMS to enable complete product management. Custom products included 3D visualizations, full pricing, and custom PDF spec sheets with SKUs.

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3D Product Configurator

Custom Product Configurator


User Interface Design + Consulting

Complete UI/UX design for website and detailed specificagtions for product configurator.


  • Discovery + scoping
  • Low fidelity wireframes
  • High fidelity wireframe
  • Prototyping and POCs

Full project scope

What we delivered

Our goal was to highlight the range of agile, modern, and custom-made products available on quick timelines that differentiate AMQ from its competitors.

How we did it

We tied together with the beauty of 3d design to wow their buyers with custom back-end engineering to allow for complete product management. Increased sales, improved efficiency, and a happier work environment left everyone smiling.

Why the client loves us

We created an extensible, highly customizable site that streamlined product and line presentation, along with a state-of-the-art Craft CMS build that allows total product control across the entire product range and thousands of SKUs.

Project Information

We utilized a range of services and skills for this project to create a successful outcome.

Strategy & Consulting
Proof of Concept (POC), Technical Audit, Technical Discovery, Strategy and Consulting, Document Features and User Flows, Strategic Project Scoping
UI/UX Design
UX Design, Visual Design, Content Management
Craft CMS, Custom Software Development, Custom Data Strategy and Management, 3D Visualization

How can we work with you? We'd like to hear from you.